2016年5月6日星期五

品牌地图之品牌价值


品牌价值,
来自于【实感价值】
加上【情感价值】。
大部分的中小企业,
都还是用卖产品的思维在做品牌,
不断强调产品力或CP值(性价比);
在缺乏情感连接下,
一旦对手推出更低价格或功能更强的产品,
消费者往往马上弃品牌而去。

爱在优无限,
情在自营销!

陈教练@优无限商学院
6.5.2016
wechat:edwin1413

1 条评论:

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